World Of Coffee
Fresh Brews - World of Copenhagen 2024
We packed our bags, our best single origins, and a whole lot of excitement and headed to Copenhagen. Three intense days (27–29 June 2024) at the Bella Center, and honestly? It was our best World of Coffee yet.
12,600 visitors from 140+ countries walked past our stand – a new record that beat even Athens 2023. The energy was electric: baristas stopping mid-conversation because they smelled our Gesha , buyers scribbling orders the moment they tasted our new anaerobic naturals, and countless “Where can I get this at home?” moments.
folks roasting live on their stands, we cupped with strangers who became friends in ten minutes, and watched the World Barista stage from just a few meters away while the Cezve/Ibrik finalists brewed magic right next to us. Our new compostable packaging won curious glances, And our Kaffeepflückerin signature cocktail made with our exotic coffee, disappeared faster than we could serve it.
Copenhagen itself played wingman perfectly – bikes everywhere, perfect Nordic light, and evenings spent with new partners at The Coffee Collective talking about the next harvest.
Bottom line from an exhibitor’s view: if you want your brand to be seen, tasted, and remembered by the people who move the specialty coffee world, World of Coffee Copenhagen delivered – big time.
See you at the next one. We’re already packing the beans. ☕
Alpine Brew – World of Coffee Geneva 2025
We flew into Geneva with two varieties of our wildest microlots and left three days later (26–28 June 2025) with empty bags, sore feet, and the biggest smile we’ve ever had after a trade show. Almost 20,000 people – the biggest World of Coffee Europe ever – stormed Palexpo, and our little booth was right in the middle of the chaos.
The numbers don’t lie: buyers from Japan to Africa, roasters very much interested to get on our cupping list, distributors placing re-orders on day one because the natural Colombian wush wush “blew their minds.” We ran out of business cards by Friday afternoon and started writing our WhatsApp on tasting sheets.
Watching the World Championships from a few meters away while pouring filter after filter was surreal – latte art that looked like paintings, Cup Tasters calling origins in seconds, and the Cezve/Ibrik finalists filling the hall with cardamom and smoke. Our new Gesha micro-lot from Colombia crushed it , we lost count of the cheers.
Colombia as Portrait Country turned the halls into pure coffee carnival, the Roaster Village was louder than ever, and our new 100 % Recyclable bag, was just the right choice.
Geneva 2025 wasn’t just a trade show – it was the moment all new fans and specialty coffee enthusiast looked at us and said “We need this coffee. Now.”